Hello :)
Welcome to Artistic Fool i.e. Ajay Raghunandan! The name is inspired by the Fool card in Tarot, which represents new beginnings, taking risks, and embracing the unknown. I believe that art and design should be approached with the same spirit of adventure and playfulness. My philosophy is to create work that is both beautiful and meaningful, and to always stay curious and open to new. Join me on this journey of creativity and self-discovery!
My Story
As a kid, I always found myself trying to find a reference image and then drawing it. This was mostly Dragon Ball Z characters that my mum printed out at her office and brought home. I pursued these as a hobby but not with rigor and soon it was time for undergrad; I joined engineering but my art was better. Why I joined engineering was a lingering question at the back of my mind. After 2 operational jobs post-engineering, I knew I could work hard and loved learning about the art. The jobs allowed me to understand process-oriented work, the nuances of people, and work systems and exposed me to tech and start-ups.
To test the waters, I took online courses in Interaction Design Foundation for UX and design psychology. My passion for helping others, psychology, and art led me to design. I learned Adobe and landed my first job at SMOOR, which solidified my love for design. I've continued to learn through books, tutorials, and a boot camp at The Miami Ad School of Design with mentors like Mohit and Arvind. In my 4.5 years as a designer, I've explored branding, marketing, and packaging, including working with a global agency at SMOOR.
I want more in the design world; be it graphic, branding, or experience as the concepts converge and inspire to create/make a better world. The way forward I see from a visual is understanding the nuances of Branding and how it ties into the visual aspects of the brand.
Branding and Identity are a way of communicating to the people; a bridge. It is interesting to craft a persona for the brand, understand the customers and stakeholders and their strategic view/position, and see it unfold into a beautiful solution artistically onto various visuals.
There is joy in being able to create things artistically through brands and creative people, bring pockets of joy into existence, solve problems and all the while enjoying it.
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Beyond Design
Contact
I'm always looking for new and exciting opportunities. Let's connect.
+91 9591673892